F.D.A. Permits the Sale of IQOS, a New Tobacco Device The New York Times Smoke without fire: Japan becomes test ground for real tobacco e cigarette Reuters How the Japanese are Quitting Smoking with IQOS ET US Blog Our VP on Reduced Risk Products #Science, @DrIanWJones, comments on a Ploom Tech study: This clinical study confirms previous laboratory results and is another important milestone in scientifically demonstrating the reduced risk potential of