How are Non Combusted Cigarettes, Sometimes Called Heat Not Burn Products, Different from E Cigarettes and Cigarettes? FDA Are heated tobacco products a new health risk? Hamburg, Germany. 13th Nov, 2018. A man is holding an iqos type e cigarette from Philip Morris in a tobacco shop. Competition in the market for electronic cigarettes is intensifying. On Wednesday (14.11.2018), Dcouvrez IQOS: Les alternatives la cigarette sans fume IQOS Suisse