When e cigarettes first hit the market in the United States around 2007, they were advertised as a cool, safer alternative to cigarette smoking. Seven years later, the product became the most commonly FDA Warns Firms Illegally Selling E Cigarettes Resembling Products With Smart Technology, Including Phones and Gaming Devices FDA Illegal U.S. vape sales worth at least $2.4 billion in 2024, data shows Reuters E cigarette and Vape Market Size, Share, Trends Forecast 2032