In 1986, when Run D.M.C. released My Adidas, a 3 minute track endorsing the shell toed basketball court shoe adidas Superstar (@adidasindia), they changed the course of hip hop fashion forever. That was the first official hip hop Straight from the streets of Hollis, QueensCelebrating 50 years of Superstar, the @adidasoriginals Superstar Run DMC shoes honor the legacy of the trio hip hop legends Run DMC, with special details like adidas branded Before the deal, there was just the song. In 1986, three kids from Queens wrote a song about their favorite sneakers. No contract. No brand deal. Just real love for the Superstar. Did Jam Master Jay shift Hip Hop Fashion from a theatrical showman look to a street look?