JUUL 'new technology' pods exhibit greater electrical power and nicotine output than previous devices Tobacco Control The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Juul culture takes over campus, students discuss nicotine addiction Nicotine delivery and relief of craving after consumption of European JUUL e cigarettes prior and after pod modification Scientific Reports