The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Your Guide to JUUL Pods and How Long They Last What is a Juul? It's a trend parents need to know about F.D.A. Delays Decision on Juul's E Cigarettes but Orders Others Off the Market The New York Times