The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here? Juul commits $100 million to new cash register system that blocks underage, bulk sales The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, FDA Authorizes Juul E Cigarettes in Tobacco and Menthol Flavors Tobacco Reporter